About IUVA

Welcome at IUVA CRAFT STUDIO! 

You’ll find fashion that is different – handcrafted, sustainable, and inspired by subcultures and darkwear.

No mass production, but unique pieces.

Every design is created in my studio with great attention to detail, a commitment to quality, and a love for sustainability.

My name is Johanna – I am a trained tailor and craftswoman.

Growing up in a family of goldsmiths, sculptors, and watchmakers, I was born into a deep appreciation for fine craftsmanship. Since childhood, I’ve felt the joy and inner fulfillment that comes from creating something beautiful with my own hands.

During my apprenticeship as a tailor at one of Germany’s most renowned fashion houses, KaDeWe Berlin, I learned to value high-quality, individually refined, and truly unique clothing. Today, I carry these values into every piece I create – combining durability, creativity, and attention to detail.

With IUVA CRAFT STUDIO, I want to share these processes with you, give you a glimpse into the fascinating world of craftsmanship, and inspire you to believe in your own creativity and power to create.

Follow along behind the scenes of my design and craftwork, and let yourself be inspired by what can grow from a true love for handcraft.

Here you’ll find handcrafted clothing, prints, patches, and jewelry.